Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It's very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all - its legal.
Below, you'll find some tips when screening:
1. All affiliates must have an active web
site. If not, they may be spammers.
2. The affiliate site content must relate
to your products or services.
3. The site should have appropriate levels
of content.
4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.
Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:
Malware - Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.
Fake purchase - If you have a product of high value
that returns large commissions for affiliates, you
may notice some bad parties signing up, then using
stolen or fake credit card information to purchase
products via their links.
Communicating with affiliates
Good affiliates are normally busy, as they can
easily forget about your services and products.
As time goes by, your offers can wind up less in
less visited areas or accidentally deleted.
It's extremely important to stay in contact with
your affiliates, even more so with the high performers.
Do not wait for them to contact you, as if you
do, it normally means they are reporting a problem.
By taking the time to contact them, you are showing
that you are interested in the partnership.
You don't need a new product as an excuse to
contact your power affiliates. Even if it's just
a quick note to ask if they need anything. You
can also use the opportunity for feedback on your
program as well.
Managing a successful affiliate program is not an
easy task you can fully automate, as you'll have
to get involved. Happy affiliates are more
productive, and the more money they make - the
more money your company makes as well.
Summary:
Art programs, such as art appreciation, drama, theater and music, have been suffering across the nation for 30 years, as school officials concentrate on the basics of learning. With federal programs, such as No Child Left Behind, even more focus has been placed on basic learning skills, which excludes the arts. This also means that any extra funding is funneled into these basic learning programs in order to meet state and federal-set standards. Arts education is one of the st...
Keywords:
San Jose schools, schools, san jose
Article Body:
Art programs, such as art appreciation, drama, theater and music, have been suffering across the nation for 30 years, as school officials concentrate on the basics of learning. With federal programs, such as No Child Left Behind, even more focus has been placed on basic learning skills, which excludes the arts. This also means that any extra funding is funneled into these basic learning programs in order to meet state and federal-set standards. Arts education is one of the standards that should be met by schools within the state of California, yet the state does not impose penalties on schools that do not met these particular standards.
A statewide survey by SRI International concluded that of the 1,123 schools surveyed:
• 89 percent failed to meet state standards for arts education;
• Nearly 1/3 offered no art education coursework that met state standards;
• 61 percent had no full-time arts specialist, with classroom teachers without adequate training teaching arts education at the elementary level;
• Kindergarten through 12 enrollment in music classes declined by 37 percent over a five-year period, ending last June; and
• Poor schools have the least access to arts education; whereas better income schools (where parents can afford private lessons) are more apt to have it.
Chris Funk is the San Jose schools’ principal of Lincoln High School, a stellar magnet arts school. He believes that the more San Jose schools’ students are exposed to the arts the better they will do in testing within other coursework.
Studies have proven that a strong arts program can be linked to improvement in everything from math skills to truancy. Arts education in elementary and secondary schools produce skilled sculptors, actors, musicians, singers and so many other arts-related careers. The arts also improve the socialization skills of students.
Bill Eriendson, assistant superintendent of the San Jose schools, stated that the level of funding for the arts is inadequate. Last year, the state budgeted $500 million for the arts and physical education; however, this amount was a one-time deal. The norm is $105 million, which is about $15 per student. According to Eriendson, the San Jose schools requires about $800,000 to restore just their music programs at the elementary San Jose schools. This figure does not include the purchase of instruments.
San Jose schools are a good representation of the statewide findings. Besides trying to meet state and federal standards in the basic coursework, the San Jose schools were hit with Proposition 13 that was passed in 1978, which imposed tax cuts for Californians and greatly reduced funding for arts education. The arts were first cut in the secondary San Jose schools and then in the elementary San Jose schools. By the late 1980s, arts education was all but gone in the San Jose schools.
According to Funk, there currently is a waiting list of 225 San Jose schools’ students. He finds San Jose schools’ students are drawn to the dance, theater, music and visual arts programs offered by his school. Without the support of the Lincoln Foundation, which donated $75,000 for this school year, this San Jose schools arts magnet would not exist.
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